OLAPLEX: Summary

Service Name: OLAPLEX
Unique Value Proposition: Repair, Protect, & Strengthen Hair
Pricing: Nº.3 HAIR PERFECTOR™ - $30.00, BONUS SIZE Nº.3 HAIR PERFECTOR™ - $60.00, Nº.0 INTENSIVE BOND BUILDING TREATMENT - $30.00, Nº.8 BOND INTENSE MOISTURE MASK - $30.00, Nº.3 HAIR PERFECTOR HOLIDAY ORNAMENT - $17.00, Nº.4 BOND MAINTENANCE SHAMPOO - $30.00, Nº.4 BOND MAINTENANCE SHAMPOO LITER - $96.00, Nº.5 BOND MAINTENANCE CONDITIONER - $30.00, Nº.5 BOND MAINTENANCE CONDITIONER LITER - $96.00, Nº.4D CLEAN VOLUME DETOX DRY SHAMPOO - $30.00, Nº.4P BLONDE ENHANCER™ TONING SHAMPOO - $30.00, Nº.5P BLONDE ENHANCER™ TONING CONDITIONER - $30.00, Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO - $30.00, Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO LITER - $96.00, VOLUMIZING BLOW DRY MIST - $30.00, Nº.6 BOND SMOOTHER - $30.00, Nº.7 BONDING OIL - $30.00, Nº.9 BOND PROTECTOR NOURISHING HAIR SERUM - $30.00, LASHBOND™ BUILDING SERUM - $68.00
Strengths: Patented Bond Building Technology, Suitable for all hair types
Positioning: OLAPLEX is made to work on all hair types
Audience: Suitable & beneficial for all hair types
CTA: SHOP
Features: TREATMENT, STYLING, SHAMPOO & CONDITIONER, LASH, OTHER
Social Proof: Customer testimonials
Tone of Voice: Amazing, Love, Great, Noticeable, Soft, Healthy, Silky, Smooth, Shinier, Stronger
Trust Factors: Patented OLAPLEX Bond Building Technology™, Suitable & beneficial for all hair types
Brand Positioning: OLAPLEX is positioned as a high-quality hair repair and strengthening brand that works on all hair types