- Service Name
Old Mutual Limited
- Industry
Financial Services, Insurance, Investment, Banking
- Main Value Proposition
Old Mutual helps customers thrive by enabling them to achieve their lifetime financial goals while ensuring a sustainable future.
- Description
Old Mutual Limited (OML) is a premium African financial services group that provides a wide range of financial solutions to both retail and corporate customers. The company aims to help customers achieve their financial goals while contributing positively to society and the environment.
- Key Features
Broad spectrum of financial solutions; Focus on sustainability and community impact; Presence in 13 key markets across Africa; Support for both retail and corporate customers
- Use Cases
Old Mutual is most valuable for individuals and businesses seeking financial planning, investment solutions, insurance products, and retirement planning.
- Competitive advantages
Extensive market presence across 13 African countries; Comprehensive range of financial products tailored for diverse customer needs; Strong focus on social responsibility and sustainability initiatives
- Strengths
Old Mutual's main strengths include its extensive experience in the financial services sector, a diverse product offering, and a commitment to improving the lives of customers and communities.
- Positioning
Old Mutual positions itself as a leading financial services provider in Africa, emphasizing its commitment to customer success and societal impact.
- Audience
The target users include individual consumers looking for financial security, corporate clients needing comprehensive financial solutions, and investors interested in sustainable investment opportunities.
- CTA
Share your details and we'll get in touch as soon as possible.
- Tags
Financial Solutions
Sustainability
Insurance
Investment
- Tagline
A premium African financial services group
- Tone of Voice
Professional, supportive, trustworthy
- Differentiation
Old Mutual stands out in the market by integrating financial services with a strong commitment to sustainability and community development.
- Brand Positioning
Old Mutual's brand identity is centered around trust, reliability, and a commitment to sustainability, appealing to socially conscious consumers and businesses.
- Founded
1845-05-17
- Founders
John Fairbairn