- Service Name
OnMarket
- Industry
Finance, Investment, Equity Crowdfunding, Capital Raising
- Main Value Proposition
OnMarket provides a platform for investors to discover and invest in innovative companies while enabling founders to raise the necessary capital for growth.
- Description
OnMarket is an equity crowdfunding platform that connects investors with visionary founders seeking to raise capital. It facilitates investment opportunities in high-growth companies through equity crowdfunding and IPOs.
- Key Features
Access to a variety of investment opportunities including equity crowdfunding and IPOs; User-friendly platform for both investors and companies raising capital; Performance tracking of IPOs and placements; Risk assessment and educational resources for investors
- Use Cases
OnMarket is most valuable for individual investors looking to diversify their portfolios, startups seeking capital for growth, and companies wanting to engage with a community of investors.
- Competitive advantages
Extensive experience in the Australian capital raising market; Diverse range of investment options from crowdfunding to IPOs; Strong performance metrics showcasing successful capital raises
- Strengths
OnMarket's strengths include its established reputation in the equity crowdfunding space, a wide array of investment opportunities, and a commitment to educating investors about risks and opportunities.
- Positioning
OnMarket positions itself as a leading platform for equity crowdfunding and IPOs in Australia, catering to both investors and companies in need of capital.
- Audience
The target users include individual investors interested in equity crowdfunding, startups and small businesses looking to raise capital, and financial advisors seeking investment opportunities for their clients.
- Brand Positioning
OnMarket's brand identity is centered around being a trusted and experienced partner in the capital raising process, emphasizing impact and growth.
- CTA
Sign up
- Differentiation
OnMarket stands out by being Australia's most experienced capital raising site, focusing on connecting investors with high-growth companies that are making a significant impact.
- Tagline
Connecting like-minded investors to visionary founders
- Tags
Equity Crowdfunding
Investment
IPOs
Capital Raising
- Tone of Voice
Professional, informative, supportive
- Founded
2015-01-01
- Founders
Nick Motteram
Tim Eisenhauer