- Service Name
On Purpose Associate Programme
- Industry
Non-profit, education, leadership development, social impact
- Main Value Proposition
On Purpose empowers individuals to take on leadership roles that contribute to a more sustainable and inclusive economy.
- Description
On Purpose offers a year-long leadership programme designed to empower individuals to transform the economy from profit-driven to purpose-driven. Participants engage in paid work placements, training, and mentoring to develop their skills and impact.
- Key Features
Two paid purpose-driven work placements; Weekly training sessions; Regular 1:1 coaching and mentoring; Access to a vibrant community of like-minded individuals
- Use Cases
The service is most valuable for individuals seeking to transition into purpose-driven careers, organizations looking to host purpose-driven placements, and mentors aiming to guide emerging leaders.
- Competitive advantages
Strong community support and networking opportunities; Comprehensive training and mentorship; Focus on purpose-driven careers in impactful organizations
- Strengths
The programme's strengths lie in its community-driven approach, extensive support system, and commitment to developing leaders who are equipped to tackle societal challenges.
- Positioning
On Purpose positions itself as a leader in the movement towards a purpose-driven economy, appealing to those who want to make a significant impact through their careers.
- Audience
Target users include career changers, recent graduates, and professionals seeking meaningful work in social enterprises or impact-driven organizations.
- CTA
Register your interest for the October 2025 cohort here!
- Tags
leadership development
social impact
career change
community support
- Tagline
Leading the change we need
- Tone of Voice
Inspirational, supportive, empowering
- Differentiation
On Purpose uniquely focuses on transforming the economy by prioritizing purpose over profit, fostering a community that supports personal and professional growth.
- Brand Positioning
The brand identity emphasizes community, transformation, and a commitment to addressing societal challenges through leadership development.
On Purpose Associate Programme: Summary
On Purpose offers a year-long leadership programme designed to empower individuals to transform the economy from profit-driven to purpose-driven. Participants engage in paid work placements, training, and mentoring to develop their skills and impact.