Strengths
Onward State is an independent, student-run organization, which fosters authenticity and relatability among its audience.
The platform offers diverse content that covers a wide range of topics, including athletics, student life, and local events, appealing to various interests within the Penn State community.
Strong community ties enhance engagement, as the organization is deeply connected to the student body, faculty, and alumni.
The focus on student-generated content provides unique perspectives that are often overlooked by traditional media outlets.
Onward State's positioning as the go-to source for Penn State news establishes it as a trusted authority within the community.
The organization has a significant social media following, with 113k followers on Instagram, which aids in content dissemination and community engagement.
The informative and engaging tone of voice resonates well with the target audience, making the content more accessible and enjoyable.
The newsletter sign-up feature encourages direct communication with the audience, fostering a loyal readership base.