OpenDNS: Summary

OpenDNS is a provider of Internet security and Domain Name System services that enhance the safety and reliability of internet access for both consumers and enterprises. It offers solutions to protect against online threats such as malware, phishing, and ransomware while improving internet speed and reliability.

Service Name: OpenDNS
Industry: Technology, Internet Security, Domain Name System Services, Consumer Security Solutions
Main Value Proposition: OpenDNS provides a comprehensive suite of internet security solutions that enhance user safety and improve internet performance.
Description: OpenDNS is a provider of Internet security and Domain Name System services that enhance the safety and reliability of internet access for both consumers and enterprises. It offers solutions to protect against online threats such as malware, phishing, and ransomware while improving internet speed and reliability.
Key Features: Faster and more reliable internet access; Protection against malware, phishing, and ransomware; Parental and content filtering controls; Easy setup with helpful guides
Use Cases: OpenDNS is most valuable for families seeking to protect their children from inappropriate content, businesses looking to secure their networks from online threats, and individuals wanting a faster and more reliable internet experience.
Competitive advantages: Global data centers that ensure faster internet access; Pre-configured protection and filtering for user convenience; User-friendly setup process that does not require technical expertise
Strengths: OpenDNS's main strengths include its ability to deliver faster internet speeds, robust security features, and an easy-to-use setup process that appeals to a wide range of users.
Positioning: OpenDNS positions itself as a leading provider of internet security solutions that cater to both consumer and enterprise needs, emphasizing speed and safety.
Audience: The target users include families with children, small to medium-sized businesses, and individual consumers who prioritize internet safety and performance.
CTA: Learn more
Tags: Internet Security
DNS Services
Parental Controls
Network Protection
Tagline: Improve Your Internet
Tone of Voice: Informative, approachable, user-friendly
Differentiation: OpenDNS stands out in the market by offering a combination of speed, security, and ease of use, backed by Cisco's robust infrastructure.
Brand Positioning: OpenDNS is positioned as a trusted provider of internet security services, leveraging Cisco's reputation to enhance its credibility in the market.

Founded: 2005-11-01
Founders: David Ulevitch
Halsey Minor