- Service Name
OpenMarket
- Industry
Telecommunications, Messaging, A2P Messaging, Cloud Communications
- Main Value Proposition
OpenMarket offers a scalable and programmable communication platform that enhances customer engagement through various messaging channels.
- Description
OpenMarket provides A2P mobile messaging solutions, enabling businesses to engage customers through SMS, MMS, and RCS. Their platform is designed to enhance customer experiences by simplifying global communication complexities.
- Key Features
Omnichannel customer engagement; Intelligent chatbot capabilities; Cloud contact center solutions; Data unification for customer insights
- Use Cases
OpenMarket is most valuable in scenarios such as customer engagement campaigns, automated customer service through chatbots, and enhancing contact center operations.
- Competitive advantages
Comprehensive omnichannel communication capabilities; Scalable platform designed for global reach; Strong focus on customer engagement and experience
- Strengths
OpenMarket's strengths lie in its robust platform that integrates multiple messaging services, its ability to provide actionable insights through data unification, and its commitment to enhancing customer experiences.
- Positioning
OpenMarket positions itself as a leading provider of A2P mobile messaging solutions, focusing on delivering exceptional customer experiences through innovative technology.
- Audience
The target users include enterprises looking for effective communication solutions, developers seeking programmable messaging capabilities, and marketers aiming to enhance customer engagement.
- CTA
Ready to talk to the Infobip team? Let’s get you connected.
- Tags
A2P Messaging
Customer Engagement
Cloud Communications
Mobile Messaging
- Tagline
Moments. One Customer Engagement Hub. Endless Customer Journeys.
- Tone of Voice
Professional, Engaging, Innovative
- Differentiation
OpenMarket stands out by combining cloud communications with a focus on customer-centric solutions, leveraging technology and data to create memorable customer experiences.
- Brand Positioning
OpenMarket, now part of Infobip, identifies itself as a global player in cloud communications, emphasizing its expertise in mobile messaging and customer engagement.
- Founded
1999-01-01
- Founders
Andy Payne
Shikhar Ghosh