- Service Name
OpenX
- Industry
Advertising, programmatic advertising, supply-side platform, digital media
- Main Value Proposition
OpenX offers a fair and transparent advertising marketplace that empowers publishers and advertisers to maximize their revenue while minimizing their environmental impact.
- Description
OpenX is an independent supply-side platform that facilitates programmatic advertising by providing a transparent and efficient marketplace for publishers and advertisers. It focuses on delivering high-quality inventory and innovative targeting solutions to optimize advertising revenue.
- Key Features
Omnichannel targeting capabilities across all channels including CTV; Fair and transparent value exchange between sellers and buyers; First Net-Zero verified adtech company; Impact PMPs powered by Givsly for responsible media
- Use Cases
OpenX is most valuable for publishers looking to optimize their ad revenue, advertisers seeking effective audience targeting, and companies aiming to reduce their environmental impact through responsible media practices.
- Competitive advantages
Independent technology company ensuring transparency; Access to a unique data asset of anonymous user information; High standards for quality inventory and targeting solutions
- Strengths
OpenX's strengths include its commitment to sustainability, extensive network of active publisher domains, and a robust platform that supports a high volume of ad requests and creatives.
- Positioning
OpenX positions itself as a leader in the programmatic advertising space, focusing on innovation, transparency, and sustainability.
- Audience
The target users include digital publishers, advertisers, and marketing professionals who prioritize transparency and sustainability in their advertising efforts.
- CTA
Contact Us
- Tags
programmatic advertising
supply-side platform
sustainability
digital media
- Tagline
The Most Innovative Independent Supply-Side Platform
- Tone of Voice
Innovative, transparent, responsible
- Differentiation
OpenX stands out in the market as the first Net-Zero verified adtech company, emphasizing sustainability and responsibility in advertising practices.
- Brand Positioning
OpenX identifies itself as a dynamic and responsible player in the adtech industry, committed to delivering value to both publishers and advertisers while promoting environmental sustainability.
- Founded
2007-01-01
- Founders
Damon Reeve
Jason Fairchild
Scott Switzer