- Service Name
Opinary
- Industry
Technology, Advertising, Digital Marketing, Audience Engagement
- Main Value Proposition
Opinary offers a unique way for brands and publishers to engage their audiences and gather insights through interactive questions.
- Description
Opinary is a technology platform that enables brands and publishers to engage their audiences through interactive voting tools. It helps users share their opinions and provides valuable insights to businesses.
- Key Features
Interactive voting tools; Access to over 125 million users; Ability to convert engagement into actionable 1st Party Data; Integration with premium publisher networks
- Use Cases
Opinary is most valuable for brands looking to enhance their advertising strategies, publishers aiming to increase audience interaction, and marketers seeking to gather user insights.
- Competitive advantages
Higher engagement rates compared to classical advertisements; Ability to generate actionable data from user interactions; Strong partnerships with respected publishers
- Strengths
Opinary's main strengths include its innovative approach to audience engagement, proven performance metrics, and a strong network of premium publishers.
- Positioning
Opinary positions itself as a leader in interactive audience engagement, focusing on creating meaningful conversations between brands and users.
- Audience
The target users include global brands, respected publishers, and marketing professionals who want to engage their audiences effectively.
- CTA
Find out more, Learn More, Contact Us
- Tags
Audience Engagement
Interactive Advertising
Data Insights
User Participation
- Tagline
We drive curiosity by asking the right questions
- Tone of Voice
Engaging, innovative, conversational
- Differentiation
Opinary stands out by transforming traditional advertising into engaging conversations, allowing users to participate actively rather than passively consuming content.
- Brand Positioning
Opinary's brand identity is centered around curiosity and engagement, emphasizing its role in facilitating conversations and understanding audience preferences.
- Founded
2014-01-01
- Founders
Cornelius Frey
Max Meran
Pia Frey