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Opinary: Summary

Opinary is a technology platform that enables brands and publishers to engage their audiences through interactive voting tools. It helps users share their opinions and provides valuable insights to businesses.

Service Name

Opinary

Industry

Technology, Advertising, Digital Marketing, Audience Engagement

Main Value Proposition

Opinary offers a unique way for brands and publishers to engage their audiences and gather insights through interactive questions.

Description

Opinary is a technology platform that enables brands and publishers to engage their audiences through interactive voting tools. It helps users share their opinions and provides valuable insights to businesses.

Key Features

Interactive voting tools; Access to over 125 million users; Ability to convert engagement into actionable 1st Party Data; Integration with premium publisher networks

Use Cases

Opinary is most valuable for brands looking to enhance their advertising strategies, publishers aiming to increase audience interaction, and marketers seeking to gather user insights.

Competitive advantages

Higher engagement rates compared to classical advertisements; Ability to generate actionable data from user interactions; Strong partnerships with respected publishers

Strengths

Opinary's main strengths include its innovative approach to audience engagement, proven performance metrics, and a strong network of premium publishers.

Positioning

Opinary positions itself as a leader in interactive audience engagement, focusing on creating meaningful conversations between brands and users.

Audience

The target users include global brands, respected publishers, and marketing professionals who want to engage their audiences effectively.

CTA

Find out more, Learn More, Contact Us

Tags
  • Audience Engagement

  • Interactive Advertising

  • Data Insights

  • User Participation

Tagline

We drive curiosity by asking the right questions

Tone of Voice

Engaging, innovative, conversational

Differentiation

Opinary stands out by transforming traditional advertising into engaging conversations, allowing users to participate actively rather than passively consuming content.

Brand Positioning

Opinary's brand identity is centered around curiosity and engagement, emphasizing its role in facilitating conversations and understanding audience preferences.

Founded

2014-01-01

Founders
  • Cornelius Frey

  • Max Meran

  • Pia Frey