- Service Name
OpinionWay
- Industry
Market Research, Marketing, Opinion Polling, Data Analysis
- Main Value Proposition
OpinionWay offers tailored research solutions that align with clients' specific business goals, enabling them to make informed decisions based on comprehensive market insights.
- Description
OpinionWay specializes in conducting marketing studies and opinion polls across various sectors, including consumer goods, health, technology, luxury, and energy. The company provides tailored methodologies and services to help clients achieve their business objectives.
- Key Features
Customized methodologies for market studies; Expertise in various sectors including health and technology; International reach with studies conducted in over 85 countries; Diverse service offerings including qualitative and quantitative studies
- Use Cases
The service is most valuable in scenarios such as market entry strategies, brand positioning, consumer behavior analysis, and product development.
- Competitive advantages
Strong international presence with operations in multiple countries; Diverse range of services tailored to various industries; Expertise in both BtoB and BtoC research methodologies
- Strengths
OpinionWay's main strengths include its customized approach to research, extensive sector expertise, and a strong international network that enhances the quality and relevance of its studies.
- Positioning
OpinionWay positions itself as a leader in market research and opinion polling, emphasizing its adaptability to client needs and its comprehensive understanding of market dynamics.
- Audience
The target users include businesses seeking market insights, brands looking to enhance customer experience, and organizations needing data-driven decision-making support.
- CTA
Contact us
- Tags
Market Research
Opinion Polling
Consumer Insights
Data Analysis
- Tagline
Enable today, shape tomorrow.
- Tone of Voice
Professional, insightful, supportive
- Differentiation
What makes OpinionWay unique is its ability to combine local expertise with international reach, allowing for nuanced insights across different markets and sectors.
- Brand Positioning
The brand identity of OpinionWay reflects innovation and expertise in market research, aiming to empower clients to shape their future through informed insights.
- Founded
2000-03-01
- Founders
Hugues Cazenave
Yann Aledo