Strengths
OPRO's Instant Custom-Fit technology provides a dentist-level fit, ensuring optimal comfort and protection for athletes.
The brand has a strong reputation in the sports equipment industry, having sold over 10 million units worldwide.
A diverse product range caters to various sports, including boxing, rugby, and hockey, appealing to a wide audience.
Affordable pricing under £40, combined with free delivery, makes OPRO mouthguards accessible to a larger market segment.
The inclusion of a dental warranty with all mouthguards enhances customer trust and satisfaction.
OPRO's commitment to innovation is highlighted by its recognition as a Double Queen's Award Winner.
The company effectively targets multiple demographics, including young athletes, parents, and sports teams.
An engaging and informative tone of voice in marketing materials fosters a supportive relationship with customers.