- Service Name
Optically
- Industry
Retail, Eyewear, Optical, Online Shopping
- Main Value Proposition
Optically provides high-quality eyewear at affordable prices, with the convenience of online shopping and quick dispatch.
- Description
Optically is an online eyewear store in Australia that offers a wide range of prescription glasses and sunglasses at wholesale prices. Customers can shop for various styles, materials, and brands, ensuring a perfect fit for their eyewear needs.
- Key Features
Wide selection of eyeglasses and sunglasses; Quick dispatch within 72 hours; Reglaze service for existing frames; Coverage by all Australian health funds
- Use Cases
Purchasing new prescription glasses online; Reglazing existing frames with updated lenses; Buying sunglasses with prescription lenses; Shopping for designer eyewear at affordable prices
- Competitive advantages
Wholesale prices on a wide range of eyewear; Fast dispatch service from Sydney and Melbourne; Registered with all Australian health funds for easy claims
- Strengths
Optically's strengths include a diverse product range, competitive pricing, quick delivery, and a user-friendly online shopping experience.
- Positioning
Optically positions itself as Australia's leading online optical retailer, emphasizing affordability, quality, and convenience.
- Audience
The target audience includes individuals looking for affordable eyewear, fashion-conscious consumers seeking designer frames, families needing children's glasses, and those requiring prescription lenses.
- CTA
Shop Now
- Tags
Prescription Glasses
Sunglasses
Designer Eyewear
Reglaze Service
- Tagline
Never beaten on craftsmanship & price.
- Tone of Voice
Friendly, professional, approachable
- Differentiation
Optically stands out by offering a vast selection of designer frames and a unique reglaze service, allowing customers to update their existing frames with new prescription lenses.
- Brand Positioning
Optically's brand identity is centered around providing high-quality eyewear at competitive prices, with a focus on customer satisfaction and convenience.
- Founded
2015-01-01