- Service Name
Orbitz
- Industry
Travel, Online Travel Agency, Travel Booking, Travel Rewards
- Main Value Proposition
Orbitz provides a seamless travel booking experience with rewards and discounts for members, ensuring users save money while planning their trips.
- Description
Orbitz is an online travel agency that allows users to book hotels, flights, rental cars, and vacation packages. It offers a user-friendly platform for planning and purchasing travel with added benefits for members.
- Key Features
Earn extra Orbucks through the app; Access to Insider Prices for members; Last-minute deals for spontaneous travelers; Ability to change or cancel trips easily
- Use Cases
Orbitz is most valuable for users looking to book vacations, find last-minute travel deals, or manage their travel itineraries conveniently.
- Competitive advantages
User-friendly interface for easy booking; Exclusive member discounts and rewards; Flexible cancellation and change policies
- Strengths
Orbitz's strengths include its comprehensive travel options, user-friendly app, and strong loyalty program that enhances customer retention.
- Positioning
Orbitz positions itself as a convenient and rewarding travel booking platform that caters to a wide range of travel needs.
- Audience
The target users include leisure travelers, families planning vacations, business travelers seeking convenience, and budget-conscious individuals looking for deals.
- CTA
Create a free account
- Tags
Travel
Booking
Rewards
Discounts
- Tagline
Orbitz Hotel Deals, Flights, Cheap Vacations & Rental Cars
- Tone of Voice
Friendly, informative, accessible
- Differentiation
Orbitz stands out in the market by offering a loyalty program that rewards users with Orbucks, which can be redeemed for discounts on future bookings.
- Brand Positioning
Orbitz's brand identity is centered around providing value and convenience in travel planning, appealing to both casual and frequent travelers.
- Founded
2001-07-01
- Founders
Alex Zoghlin
Michael Harbin
Steve Hafner