- Service Name
theBOM
- Industry
Retail, e-commerce, beauty, skincare, household goods
- Main Value Proposition
theBOM provides a hassle-free way to discover and purchase products from Black-owned brands, promoting diversity and supporting small businesses.
- Description
theBOM is a curated shopping platform that connects consumers with a variety of products from Black-owned brands. It simplifies the shopping experience by offering a selection of skincare, beauty, and household items all in one place.
- Key Features
Curated selection of Black-owned brands; Monthly subscription box for personalized shopping; Convenient online shopping experience; Focus on quality and intentional shopping
- Use Cases
theBOM is most valuable for consumers looking to support Black-owned businesses, those interested in curated beauty and skincare products, and individuals seeking convenient shopping solutions for everyday essentials.
- Competitive advantages
Exclusive focus on Black-owned brands; Personalized monthly subscription box; Convenient online platform for diverse product categories
- Strengths
theBOM's strengths lie in its curated product offerings, commitment to supporting Black entrepreneurs, and the convenience of a subscription model that allows for regular engagement with customers.
- Positioning
theBOM positions itself as a leading marketplace for Black-owned products, catering to consumers who value diversity and quality in their shopping choices.
- Audience
The target users include socially conscious consumers, beauty and skincare enthusiasts, and individuals looking to support Black-owned businesses.
- CTA
Shop Now
- Tags
Black-owned brands
curated shopping
subscription box
intentional shopping
- Tagline
Black-Owned Products to Fit Your Everyday Lifestyle
- Tone of Voice
Inclusive, supportive, community-oriented
- Differentiation
theBOM uniquely positions itself as a dedicated marketplace for Black-owned brands, emphasizing intentional shopping and community support.
- Brand Positioning
theBOM identifies itself as a community-driven platform that champions Black entrepreneurship and offers a unique shopping experience focused on quality and intentionality.
- Founded
2016-01-01
- Founders
Michelle Dalzon