Askpot
← Company directory

theBOM: Summary

theBOM is a curated shopping platform that connects consumers with a variety of products from Black-owned brands. It simplifies the shopping experience by offering a selection of skincare, beauty, and household items all in one place.

Service Name

theBOM

Industry

Retail, e-commerce, beauty, skincare, household goods

Main Value Proposition

theBOM provides a hassle-free way to discover and purchase products from Black-owned brands, promoting diversity and supporting small businesses.

Description

theBOM is a curated shopping platform that connects consumers with a variety of products from Black-owned brands. It simplifies the shopping experience by offering a selection of skincare, beauty, and household items all in one place.

Key Features

Curated selection of Black-owned brands; Monthly subscription box for personalized shopping; Convenient online shopping experience; Focus on quality and intentional shopping

Use Cases

theBOM is most valuable for consumers looking to support Black-owned businesses, those interested in curated beauty and skincare products, and individuals seeking convenient shopping solutions for everyday essentials.

Competitive advantages

Exclusive focus on Black-owned brands; Personalized monthly subscription box; Convenient online platform for diverse product categories

Strengths

theBOM's strengths lie in its curated product offerings, commitment to supporting Black entrepreneurs, and the convenience of a subscription model that allows for regular engagement with customers.

Positioning

theBOM positions itself as a leading marketplace for Black-owned products, catering to consumers who value diversity and quality in their shopping choices.

Audience

The target users include socially conscious consumers, beauty and skincare enthusiasts, and individuals looking to support Black-owned businesses.

CTA

Shop Now

Tags
  • Black-owned brands

  • curated shopping

  • subscription box

  • intentional shopping

Tagline

Black-Owned Products to Fit Your Everyday Lifestyle

Tone of Voice

Inclusive, supportive, community-oriented

Differentiation

theBOM uniquely positions itself as a dedicated marketplace for Black-owned brands, emphasizing intentional shopping and community support.

Brand Positioning

theBOM identifies itself as a community-driven platform that champions Black entrepreneurship and offers a unique shopping experience focused on quality and intentionality.

Founded

2016-01-01

Founders
  • Michelle Dalzon