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Our World in Data: Summary

Our World in Data is a non-profit organization that provides comprehensive research and data to address the world's most pressing problems. It aims to make knowledge accessible and understandable to empower individuals and organizations working towards a better world.

Service Name

Our World in Data

Industry

Non-profit, data research, education, global development

Main Value Proposition

To provide accessible and understandable data and research that empowers users to make informed decisions and drive progress on global challenges.

Description

Our World in Data is a non-profit organization that provides comprehensive research and data to address the world's most pressing problems. It aims to make knowledge accessible and understandable to empower individuals and organizations working towards a better world.

Key Features

Open access to a vast collection of over 13,207 interactive charts across 120 topics.; Daily Data Insights published every weekday to keep users informed.; Non-profit model ensuring all resources are free to use and open source.; Focus on empowering users with data-driven knowledge to tackle global issues.

Use Cases

Our World in Data is most valuable for researchers, educators, policymakers, and anyone interested in understanding and addressing global issues such as poverty, health, and environmental sustainability.

Competitive advantages

Comprehensive and diverse dataset covering a wide range of global issues.; User-friendly interactive charts that enhance understanding of complex data.; Commitment to open-source principles, allowing users to freely utilize and share the data.

Strengths

The organization excels in providing high-quality, reliable data and research, fostering a community of informed individuals dedicated to addressing global challenges.

Positioning

Our World in Data positions itself as a leading source of data-driven insights for tackling the world's most significant challenges, emphasizing accessibility and open-source principles.

Audience

The target users include researchers, educators, policymakers, and the general public who seek reliable data to inform their work and decisions.

CTA

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Tags
  • data visualization

  • global issues

  • open access

  • research

Tagline

Research and data to make progress against the world’s largest problems.

Tone of Voice

Informative, empowering, accessible

Differentiation

Our World in Data stands out by offering a unique combination of extensive data visualizations, a non-profit model, and a commitment to open access, making it a valuable resource for researchers, educators, and policymakers.

Brand Positioning

The brand is identified as a trusted, non-profit organization dedicated to making data accessible for everyone, fostering a culture of informed decision-making.

Founded

2014-06-01

Founders
  • Max Roser