- Service Name
Outdoor Voices
- Industry
Fashion, activewear, technical apparel, recreational clothing
- Main Value Proposition
Outdoor Voices offers stylish and functional activewear that encourages users to engage in daily activities and 'Doing Things'.
- Description
Outdoor Voices is an active lifestyle brand that specializes in technical apparel designed for recreational activities. Their product range includes clothing suitable for various activities such as running, yoga, and casual outings.
- Key Features
Technical apparel designed for various recreational activities; Free shipping on orders over $75; Wide range of products for both men and women; Exclusive deals and early access for subscribers
- Use Cases
Ideal for daily activities such as dog walking, running, yoga, and casual outings, as well as for those looking for comfortable and stylish clothing for leisure.
- Competitive advantages
High-quality technical fabrics designed for performance; Strong community engagement through exclusive deals and events; A diverse product range catering to both men and women
- Strengths
Outdoor Voices excels in providing stylish, functional, and comfortable activewear that appeals to a wide audience, along with a strong commitment to customer satisfaction through free shipping and returns.
- Positioning
Outdoor Voices positions itself as a go-to brand for technical apparel that supports an active lifestyle, emphasizing comfort and style.
- Audience
Target users include active individuals, fitness enthusiasts, and anyone looking for comfortable and stylish clothing for recreational activities.
- Brand Positioning
The brand identity is centered around promoting an active lifestyle and community engagement, appealing to those who value both functionality and aesthetics in their apparel.
- CTA
Sign Up Now
- Differentiation
The brand focuses on creating versatile and comfortable activewear that is suitable for a variety of activities, promoting an active lifestyle.
- Tagline
Doing Things looks good on you.
- Tags
activewear
recreational apparel
technical clothing
lifestyle brand
- Tone of Voice
Friendly, encouraging, casual
- Founded
2013-01-01
- Founders
Matt McIntyre
Tyler Haney