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Outdoor Voices: Summary

Outdoor Voices is an active lifestyle brand that specializes in technical apparel designed for recreational activities. Their product range includes clothing suitable for various activities such as running, yoga, and casual outings.

Service Name

Outdoor Voices

Industry

Fashion, activewear, technical apparel, recreational clothing

Main Value Proposition

Outdoor Voices offers stylish and functional activewear that encourages users to engage in daily activities and 'Doing Things'.

Description

Outdoor Voices is an active lifestyle brand that specializes in technical apparel designed for recreational activities. Their product range includes clothing suitable for various activities such as running, yoga, and casual outings.

Key Features

Technical apparel designed for various recreational activities; Free shipping on orders over $75; Wide range of products for both men and women; Exclusive deals and early access for subscribers

Use Cases

Ideal for daily activities such as dog walking, running, yoga, and casual outings, as well as for those looking for comfortable and stylish clothing for leisure.

Competitive advantages

High-quality technical fabrics designed for performance; Strong community engagement through exclusive deals and events; A diverse product range catering to both men and women

Strengths

Outdoor Voices excels in providing stylish, functional, and comfortable activewear that appeals to a wide audience, along with a strong commitment to customer satisfaction through free shipping and returns.

Positioning

Outdoor Voices positions itself as a go-to brand for technical apparel that supports an active lifestyle, emphasizing comfort and style.

Audience

Target users include active individuals, fitness enthusiasts, and anyone looking for comfortable and stylish clothing for recreational activities.

Brand Positioning

The brand identity is centered around promoting an active lifestyle and community engagement, appealing to those who value both functionality and aesthetics in their apparel.

CTA

Sign Up Now

Differentiation

The brand focuses on creating versatile and comfortable activewear that is suitable for a variety of activities, promoting an active lifestyle.

Tagline

Doing Things looks good on you.

Tags
  • activewear

  • recreational apparel

  • technical clothing

  • lifestyle brand

Tone of Voice

Friendly, encouraging, casual

Founded

2013-01-01

Founders
  • Matt McIntyre

  • Tyler Haney