- Service Name
Outside+
- Industry
Media, Outdoor Lifestyle, Subscription Services, Content Creation
- Main Value Proposition
Outside+ offers a one-stop subscription for outdoor enthusiasts to access a wealth of information and resources to enhance their outdoor experiences.
- Description
Outside+ is a subscription service that provides full access to a wide range of outdoor lifestyle content, including gear reviews, expert advice, and adventure stories. It also offers streaming of adventure films and access to navigation apps like Gaia GPS Premium and Trailforks Pro.
- Key Features
Access to gear reviews and expert advice; Streaming of adventure films and original series; Navigation apps: Gaia GPS Premium and Trailforks Pro; Comprehensive content from over 20 leading brands
- Use Cases
Outside+ is most valuable for individuals seeking to enhance their outdoor activities, plan adventures, and stay informed about gear and destinations.
- Competitive advantages
Access to a large network of outdoor brands and content; Integration of navigation tools with lifestyle content; Strong commitment to environmental sustainability and health
- Strengths
Outside+ leverages a vast ecosystem of brands and content, providing users with a holistic approach to outdoor living and adventure.
- Positioning
Outside+ positions itself as the ultimate resource for outdoor lifestyle enthusiasts, combining content, community, and tools for adventure.
- Audience
The target users include outdoor enthusiasts, adventure seekers, and individuals interested in active lifestyles, particularly those who value sustainability.
- CTA
Learn More
- Tags
Outdoor Adventure
Active Lifestyle
Subscription Service
Sustainability
- Tagline
We're on a Mission to Get Everyone Outside
- Tone of Voice
Inspirational, Engaging, Informative
- Differentiation
Outside+ uniquely combines a diverse range of outdoor lifestyle brands and content under one subscription, making it a comprehensive resource for outdoor enthusiasts.
- Brand Positioning
Outside is identified as a leader in the active lifestyle industry, focusing on inspiring people to engage with the outdoors while promoting environmental responsibility.
- Founded
2017-01-01
- Founders
Robin Thurston