- Service Name
Outside Magazine
- Industry
Media, Publishing, Outdoor Lifestyle, Adventure Travel
- Main Value Proposition
Outside Magazine offers a unique blend of adventure, culture, and lifestyle content that inspires readers to explore the outdoors and live an active life.
- Description
Outside Magazine is a leading publication focused on adventure travel, outdoor sports, and active lifestyles. It provides readers with insights into travel, gear, fitness, and the culture surrounding outdoor activities.
- Key Features
Comprehensive coverage of outdoor sports and activities; Access to unlimited digital content from iconic brands; In-depth articles on travel and adventure; Expert advice on gear and fitness
- Use Cases
Readers can benefit from the magazine when planning outdoor adventures, seeking gear recommendations, or looking for inspiration to lead a more active lifestyle.
- Competitive advantages
Established brand with a strong reputation in the outdoor community; Diverse content that covers a wide range of outdoor activities and interests; Access to a network of expert contributors and outdoor professionals
- Strengths
The magazine's strengths lie in its rich storytelling, expert insights, and a strong community of outdoor enthusiasts that it fosters through its content.
- Positioning
Outside Magazine positions itself as the go-to source for all things related to outdoor adventure and active living, appealing to a broad audience interested in exploring nature.
- Audience
The target audience includes outdoor enthusiasts, adventure travelers, fitness aficionados, and individuals seeking lifestyle inspiration related to the outdoors.
- CTA
Join Outside+
- Tags
Adventure
Outdoor Sports
Travel
Fitness
- Tagline
Live Bravely.
- Tone of Voice
Inspiring, adventurous, informative
- Differentiation
Outside Magazine stands out in the market by combining high-quality storytelling with a focus on the outdoor lifestyle, appealing to both adventure enthusiasts and casual readers.
- Brand Positioning
The brand identity of Outside Magazine is centered around adventure, exploration, and a commitment to the outdoor lifestyle, encouraging readers to embrace their adventurous spirit.
- Founded
2009-01-01
- Founders
Jann Simon Wenner