- Service Name
Overtime
- Industry
Sports, media, digital content, youth engagement
- Main Value Proposition
Overtime provides a platform for the next generation of sports fans to be seen and heard, promoting inclusivity in sports.
- Description
Overtime is a sports network that creates engaging sports-focused series and short-form content tailored for the next generation of sports fans. It serves as both a publisher and an influencer, fostering an inclusive community in the sports world.
- Key Features
Inclusive platform for sports fans; Engaging short-form content; Diverse sports-focused series; Community-driven approach
- Use Cases
Overtime is most valuable for young sports fans looking for relatable content, for brands seeking to engage with this demographic, and for athletes wanting to connect with their audience.
- Competitive advantages
Strong community engagement; Innovative content formats; Focus on inclusivity and representation
- Strengths
Overtime's main strengths include its ability to connect with a younger audience, its diverse content offerings, and its commitment to fostering an inclusive sports culture.
- Positioning
Overtime positions itself as a leading brand for young sports fans, emphasizing community and inclusivity in the sports industry.
- Audience
The target users are young sports fans, aspiring athletes, and brands looking to connect with the next generation of sports enthusiasts.
- CTA
Shop
- Tags
sports
youth
community
content
- Tagline
Overtime is the leading brand for the next generation of sports fans.
- Tone of Voice
Inclusive, engaging, youthful
- Differentiation
Overtime stands out by focusing on the needs and preferences of younger sports fans, creating content that resonates with their experiences and interests.
- Brand Positioning
Overtime's brand identity is centered around being a voice for the next generation of sports fans, promoting a culture where everyone can participate and be represented.
- Founded
2016-11-20
- Founders
Dan Porter
Zachary Weiner