- Service Name
Old World Industries
- Industry
Automotive, aftermarket, chemical, automotive maintenance
- Main Value Proposition
Old World Industries offers innovative, high-quality automotive products that ensure optimal performance and reliability in various conditions.
- Description
Old World Industries is a leading provider of automotive, commercial, and chemical solutions, specializing in antifreeze, diesel exhaust fluid, and automotive lighting. With a 50-year history, the company focuses on innovative products that enhance vehicle performance and reliability.
- Key Features
Industry-leading antifreeze and coolant products; Top supplier of diesel exhaust fluid (BlueDEF); Wide range of automotive lighting solutions; Innovative heavy-duty wiper blades for extreme conditions
- Use Cases
The products are most valuable for automotive technicians, fleet operators, and consumers looking for reliable vehicle maintenance solutions.
- Competitive advantages
#1 supplier of antifreeze and coolant in the market; #1 supplier of diesel exhaust fluid in the Americas; Strong brand recognition with flagship products like PEAK and BlueDEF
- Strengths
Old World Industries has a robust product portfolio, a long-standing reputation for quality, and a commitment to innovation and customer satisfaction.
- Positioning
Old World Industries positions itself as a leader in the automotive aftermarket, focusing on high-performance products for both commercial and retail markets.
- Audience
Target users include automotive professionals, fleet managers, and consumers who prioritize quality and performance in vehicle maintenance products.
- CTA
Join our team, Learn More, Explore Products
- Tags
Antifreeze
Diesel Exhaust Fluid
Automotive Lighting
Wiper Blades
- Tagline
Transforming the automotive, commercial, and chemical industries with best-in-class solutions.
- Tone of Voice
Professional, innovative, community-focused
- Differentiation
The company stands out in the market due to its extensive experience, community-focused approach, and a strong commitment to sustainability and innovation.
- Brand Positioning
The brand identity emphasizes innovation, reliability, and a commitment to community and sustainability, appealing to both professional and consumer markets.
- Founded
1973-01-01
- Founders
Tom Hurvis