- Service Name
Owning
- Industry
Real Estate, Mortgage, Home Loans, Consumer Finance
- Main Value Proposition
Owning delivers a fast and efficient mortgage experience with lower rates and exceptional customer service.
- Description
Owning is a direct-to-consumer mortgage lender that offers competitive mortgage rates and a streamlined application process. They provide a variety of loan options tailored to meet the needs of homebuyers and homeowners looking to refinance.
- Key Features
Full approval in just one day; Competitive rates typically lower than other lenders; Close your loan in as little as 10 days; AI-powered technology to streamline the mortgage process
- Use Cases
First-time homebuyers seeking affordable mortgage options; Homeowners looking to refinance for better rates; Veterans accessing VA loans with favorable terms; Individuals needing quick access to home equity through HELOCs
- Competitive advantages
Faster approval and closing times compared to traditional lenders; Lower interest rates due to a streamlined business model; Comprehensive online tools for calculating savings and loan options
- Strengths
Owning's strengths include a user-friendly online application process, quick loan approvals, competitive rates, and a strong focus on customer service.
- Positioning
Owning positions itself as a modern, tech-driven mortgage lender that prioritizes customer experience and efficiency.
- Audience
The target audience includes first-time homebuyers, homeowners looking to refinance, veterans, and individuals seeking home equity loans.
- CTA
Get started
- Tags
mortgage
home loans
refinance
home equity
- Tagline
IT’S YOUR MORTGAGE EXPERIENCE – OWN IT.
- Tone of Voice
Empowering, straightforward, customer-focused
- Differentiation
Owning stands out in the market by leveraging proprietary technology to expedite the mortgage process and offering rates that are 0.25% to 0.5% lower than competitors due to their lean business model.
- Brand Positioning
Owning's brand identity emphasizes empowerment and ownership in the mortgage process, appealing to consumers who value speed and transparency.
- Founded
2018-01-01
- Founders
J. Paul Reddam