- Service Name
OwnLocal
- Industry
Media, Advertising, Digital Marketing, Local Media
- Main Value Proposition
OwnLocal empowers local media companies by automating the conversion of print ads into impactful online marketing campaigns, thereby enhancing their digital presence and revenue.
- Description
OwnLocal provides a platform that automatically transforms traditional print advertisements into effective online marketing campaigns. It serves as a strategic technology partner for local media companies, enhancing their digital services and revenue generation.
- Key Features
Increases sales for local publishers; Improves advertiser retention; Grows revenue through digital strategies; Utilizes AI for hyperlocal news generation
- Use Cases
OwnLocal is most valuable for local media companies looking to transition from print to digital, advertisers seeking to enhance their online presence, and organizations aiming to increase direct sales and retention.
- Competitive advantages
Proven track record with over 4,000 publishers globally; Specialized tools like Origami that enhance storytelling for advertisers; Strong case studies demonstrating significant revenue growth for clients
- Strengths
OwnLocal's strengths lie in its innovative technology, deep understanding of local media needs, and a dedicated team that supports clients across multiple regions.
- Positioning
OwnLocal positions itself as a leading provider of automated digital advertising solutions specifically designed for local media, emphasizing trust and effectiveness.
- Audience
The target users include local media publishers, small to medium-sized businesses looking to advertise, and digital marketing teams within local media organizations.
- CTA
Learn More
- Tags
Digital Advertising
Local Media
AI Solutions
Marketing Automation
- Tagline
The most trusted local digital solutions in the world.
- Tone of Voice
Trustworthy, innovative, supportive
- Differentiation
OwnLocal uniquely combines advanced technology with a focus on local media, providing tailored solutions that address the specific needs of publishers and advertisers in the local market.
- Brand Positioning
The brand identity of OwnLocal is centered around being a reliable partner for local media, focusing on innovation and the transformation of traditional advertising into modern digital solutions.
- Founded
2010-01-01
- Founders
Jason Novek
Jeremy Mims
Lloyd Armbrust