- Service Name
Own Up
- Industry
Finance, Mortgage, Mortgage Shopping, Technology
- Main Value Proposition
Own Up provides personalized, unbiased advice and access to top-rated lenders, helping users save money on their mortgages.
- Description
Own Up is a technology-driven mortgage shopping service that helps users find the best mortgage deals tailored to their needs. It leverages AI to connect borrowers with top-rated lenders, ensuring they do not overpay for their mortgages.
- Key Features
Personalized mortgage shopping service; AI-driven lender curation; No hard credit checks; Free to use with no sales pressure
- Use Cases
Ideal for first-time homebuyers, individuals looking to refinance, and anyone wanting to ensure they secure the best mortgage rates.
- Competitive advantages
Average savings of $28,000 over the life of the loan; Access to a wide range of top-rated lenders; No cost to the user for the service
- Strengths
The service is user-friendly, offers significant savings, and provides expert guidance without pressure, making it a reliable choice for mortgage shopping.
- Positioning
Own Up positions itself as a modern, tech-savvy alternative to traditional mortgage lenders, focusing on transparency and user empowerment.
- Audience
Target users include first-time homebuyers, homeowners looking to refinance, and real estate agents seeking to assist their clients.
- CTA
Get started
- Tags
Mortgage Shopping
AI Technology
Home Financing
Cost Savings
- Tagline
Shop for your mortgage and save thousands
- Tone of Voice
Informative, supportive, empowering
- Differentiation
Own Up stands out by using AI technology to streamline the mortgage shopping process, ensuring users receive the best possible rates without the influence of high-priced salespeople.
- Brand Positioning
Own Up is identified as a consumer-centric technology company that prioritizes the financial well-being of its users in the mortgage process.
- Founded
2016-01-01
- Founders
Brent Shields
Mike Tassone
Patrick Boyaggi