- Service Name
OXWHITE®
- Industry
Fashion, Apparel, Lifestyle, Clothing
- Main Value Proposition
OXWHITE offers stylish and high-quality clothing at affordable prices, ensuring that everyone can look and feel good.
- Description
OXWHITE is a modern lifestyle brand that specializes in creating quality essentials tailored for Asians. The brand focuses on providing stylish and affordable clothing options for both men and women.
- Key Features
Affordable luxury essentials; Wide range of clothing for men and women; Free shipping on orders above RM120; Promotions such as free socks with minimum spend
- Use Cases
Everyday casual wear; Work attire; Special occasions; Seasonal promotions like CNY celebrations
- Competitive advantages
Tailored products specifically for Asian body types; Affordable pricing compared to other luxury brands; Strong emphasis on customer satisfaction and comfort
- Strengths
The brand's strengths lie in its commitment to quality, affordability, and a diverse range of stylish clothing options that cater to various tastes and preferences.
- Positioning
OXWHITE positions itself as an affordable luxury brand that provides quality essentials for the modern Asian lifestyle.
- Audience
The target audience includes fashion-conscious individuals looking for affordable luxury, young professionals, and anyone seeking stylish essentials for everyday wear.
- CTA
Shop Now
- Tags
Affordable Fashion
Quality Essentials
Luxury Lifestyle
Asian Tailored Clothing
- Tagline
Look Good, Feel Good
- Tone of Voice
Friendly, modern, approachable
- Differentiation
OXWHITE uniquely positions itself as a luxury lifestyle brand that caters specifically to the Asian market, focusing on quality and affordability.
- Brand Positioning
The brand identity is centered around making luxury accessible, focusing on quality and style without the high price tag.
- Founded
2018-06-30
- Founders
CK Changr
Zikang Tai