- Service Name
Oxygen True Crime
- Industry
Media, Television, Entertainment, True Crime
- Main Value Proposition
Oxygen True Crime provides viewers with in-depth coverage of true crime stories through engaging shows and real-time updates.
- Description
Oxygen True Crime is a digital cable and satellite television channel that specializes in true crime programming. It offers a variety of shows, including documentaries and series that explore real-life crime stories.
- Key Features
Full episodes of popular true crime shows; Live TV streaming; Exclusive content for Oxygen Insiders; Breaking crime news updates
- Use Cases
The service is most valuable for viewers interested in true crime documentaries, those looking for real-time crime news, and fans of specific shows like Snapped and Cold Justice.
- Competitive advantages
Exclusive access to popular shows like Snapped and Killer Couples; Real-time crime news updates; Engagement with viewers through the Oxygen Insider program
- Strengths
Oxygen True Crime's strengths lie in its strong brand recognition in the true crime genre, a diverse range of programming, and a dedicated audience that seeks in-depth crime stories.
- Positioning
Oxygen True Crime positions itself as a leading network for true crime content, focusing on storytelling that resonates with its audience's interests.
- Audience
The target audience includes true crime enthusiasts, women interested in crime stories, and viewers looking for engaging and informative crime-related content.
- CTA
Sign Up for Free
- Tags
True Crime
Documentaries
Live TV
Crime News
- Tagline
Oxygen True Crime
- Tone of Voice
Engaging, informative, dramatic
- Differentiation
Oxygen True Crime uniquely focuses on female-centric crime stories and features a variety of programming that includes both documentaries and dramatizations.
- Brand Positioning
Oxygen True Crime is positioned as a trusted source for true crime entertainment, appealing to viewers who appreciate detailed narratives and real-life crime investigations.
- Founded
1998-01-01
- Founders
Geraldine Laybourne
Lawrence Wilkinson
Lisa Gersh