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Paperless Post: Summary

Paperless Post is an online platform that allows users to create and send customized invitations, greeting cards, and flyers for various occasions. It aims to enhance the way people gather and celebrate important moments in life.

Service Name

Paperless Post

Industry

Online Event Management, Invitations, Greeting Cards, Digital Services

Main Value Proposition

Paperless Post offers a seamless way to create and send personalized invitations and cards, making event planning easier and more meaningful.

Description

Paperless Post is an online platform that allows users to create and send customized invitations, greeting cards, and flyers for various occasions. It aims to enhance the way people gather and celebrate important moments in life.

Key Features

Instant RSVP tracking; Guest messaging capabilities; Customizable templates with photos and GIFs; Exclusive partner collections with world-class designers

Use Cases

Paperless Post is most valuable for planning weddings, birthday parties, corporate events, and holiday celebrations.

Competitive advantages

Access to exclusive designer collections; User-friendly interface for quick customization and sending; Advanced features for professional event management

Strengths

The service excels in providing a wide variety of stylish designs, ease of use, and the ability to track RSVPs and guest interactions effectively.

Positioning

Paperless Post positions itself as a modern solution for event planning, combining elegance with convenience in the digital age.

Audience

The target users include individuals planning personal events, businesses organizing professional gatherings, and anyone looking to send stylish greeting cards.

CTA

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Tags
  • invitations

  • greeting cards

  • event planning

  • custom design

Tagline

Online invitations for all the moments that matter

Tone of Voice

Elegant, friendly, modern

Differentiation

What makes Paperless Post unique is its combination of stylish, customizable designs and the ability to send invitations digitally while also offering printed options through partnerships.

Brand Positioning

The brand identity reflects sophistication and creativity, appealing to users who value design and personalization in their invitations and cards.

Founded

2009-01-01

Founders
  • Alexa Hirschfeld

  • James Hirschfeld