- Service Name
Paper Plus
- Industry
Retail, Books, Stationery, Art & Craft, Toys
- Main Value Proposition
Providing a comprehensive selection of books, stationery, and craft supplies, catering to the needs of individuals and businesses alike.
- Description
Paper Plus is New Zealand's largest retailer of books, stationery, art and craft supplies, and toys. They offer a wide range of products through their online platform and physical stores across the country.
- Key Features
Extensive range of books across various genres; Diverse selection of stationery products; Art and craft supplies for all ages; Toys and games for children and adults
- Use Cases
Paper Plus is most valuable for individuals looking for books, students needing stationery supplies, parents shopping for toys, and businesses requiring bulk stationery orders.
- Competitive advantages
Wide variety of products available in one place; Strong local presence with individually owned stores; Free freight on orders over $100, enhancing customer convenience
- Strengths
The main strengths of Paper Plus include its extensive product range, strong community ties, and commitment to customer service.
- Positioning
Paper Plus positions itself as a one-stop shop for books, stationery, and craft supplies, appealing to a wide demographic.
- Audience
The target users include book lovers, students, parents, and businesses seeking stationery supplies.
- CTA
Shop Now
- Tags
Books
Stationery
Art & Craft
Toys
- Tagline
Shop Books, Stationery, Art & Craft and Toys
- Tone of Voice
Friendly, approachable, community-oriented
- Differentiation
Paper Plus stands out in the market by being a locally loved brand with a strong community presence, operating over 80 individually owned stores throughout New Zealand.
- Brand Positioning
The brand identity of Paper Plus is rooted in community engagement and local ownership, emphasizing its commitment to serving New Zealanders.
- Founded
1983-01-01