- Service Name
PATTERN Beauty
- Industry
Beauty, Hair Care, Natural Hair Products, Curly Hair Care
- Main Value Proposition
PATTERN Beauty provides high-quality, specialized hair care products that celebrate and cater to the unique needs of curly, coily, and tight-textured hair.
- Description
PATTERN Beauty offers a range of hair care products specifically designed for natural hair, focusing on curly, coily, and tight-textured hair patterns. The brand was created by award-winning actress and activist Tracee Ellis Ross to celebrate and cater to the beauty needs of the community.
- Key Features
Wide range of products for different hair textures; Cruelty-free and community-focused brand; Specialized formulations for hydration and care; Accessibility features for users with disabilities
- Use Cases
PATTERN Beauty products are most valuable for individuals with curly, coily, or tight-textured hair looking for effective hydration, styling, and treatment solutions.
- Competitive advantages
Products specifically formulated for diverse hair textures; Strong community engagement and support for women and people of color; High-quality ingredients that promote healthy hair
- Strengths
The brand's strengths lie in its targeted product offerings, commitment to community empowerment, and the celebrity backing of Tracee Ellis Ross, which enhances brand visibility and trust.
- Positioning
PATTERN Beauty positions itself as a premium brand dedicated to the celebration of Black beauty and the unique needs of textured hair.
- Audience
The target users include individuals with curly, coily, and tight-textured hair, particularly women who value products that cater to their specific hair care needs.
- CTA
Sign up for email & get 10% off
- Tags
Curly Hair
Natural Hair
Hair Care
Hydration
- Tagline
Hair care products for natural hair designed for curly, coily & tight-textured hair patterns.
- Tone of Voice
Empowering, inclusive, joyful
- Differentiation
PATTERN Beauty stands out in the market by being founded by a prominent figure in the entertainment industry, Tracee Ellis Ross, who brings personal experience and advocacy for Black beauty to the brand.
- Brand Positioning
The brand identity is centered around empowerment, inclusivity, and high-quality hair care, appealing to a community that values representation and effective solutions.
- Founded
2019-01-01