- Service Name
Payless ShoeSource
- Industry
Retail, Footwear, Discount Retail, Online Shopping
- Main Value Proposition
Affordable footwear options for the entire family with a commitment to improving the shopping experience.
- Description
Payless ShoeSource is an American discount footwear retailer that offers a variety of shoes for men, women, and children. The company is currently revamping its online shopping experience while providing access to its products through Amazon.
- Key Features
Wide range of footwear styles; Discount pricing; Availability on Amazon; Future online shopping experience enhancements
- Use Cases
Shopping for affordable footwear for family members, accessing styles through Amazon, and awaiting an improved online shopping experience.
- Competitive advantages
Established brand recognition; Affordable pricing compared to competitors; Access to a wide range of styles through Amazon
- Strengths
Strong brand heritage, commitment to affordability, and a diverse product range.
- Positioning
Payless positions itself as a value-driven footwear retailer catering to families and individuals looking for affordable options.
- Audience
Budget-conscious consumers, families looking for affordable footwear, and online shoppers seeking convenience.
- CTA
Sign up for news and updates
- Tags
Discount Footwear
Affordable Shoes
Family Footwear
Online Shopping
- Tagline
We’ve got something in the works
- Tone of Voice
Friendly, patient, optimistic
- Differentiation
Payless ShoeSource differentiates itself by focusing on discount pricing and a broad selection of footwear while transitioning to an enhanced online shopping experience.
- Brand Positioning
Payless ShoeSource maintains a brand identity focused on affordability and accessibility in the footwear market.
- Founded
1956-01-01
- Founders
Louis Pozez
Shaol Pozez