- Service Name
Peekage
- Industry
Marketing Technology, Consumer Insights, Product Testing, Digital Sampling
- Main Value Proposition
Peekage offers brands the ability to quickly gather consumer insights and feedback through targeted product sampling, enhancing product development and marketing strategies.
- Description
Peekage is a digital product sampling platform that enables consumer brands to conduct targeted product sampling and research campaigns with consumers at home. It provides actionable insights and enhances product awareness, sales, and retail velocity through its automated solutions.
- Key Features
Access to a community of 5M+ diverse shoppers; Automated in-home product testing solutions; Geo-targeting capabilities for retail velocity; Affordable all-in-one product testing platform
- Use Cases
Testing new product concepts and formulations; Conducting in-home usage testing for product optimization; Running targeted digital sampling campaigns to boost sales; Gathering consumer feedback for product positioning and messaging
- Competitive advantages
Rapid access to consumer data in days, not weeks; Cost-effective solution compared to traditional market research firms; Ability to target and segment audiences based on over 200 shopper attributes
- Strengths
Peekage's strengths lie in its extensive consumer network, ease of use, and the speed at which it delivers actionable insights, making it a valuable tool for brands looking to optimize their products and marketing efforts.
- Positioning
Peekage positions itself as a versatile and efficient solution for consumer brands looking to enhance their product testing and marketing strategies through direct consumer engagement.
- Audience
The primary target users include consumer brands in industries such as food and beverage, personal care, and health and wellness, as well as marketing and product development teams seeking consumer insights.
- CTA
Talk to an expert
- Tags
Product Testing
Consumer Insights
Digital Sampling
Market Research
- Tagline
Harness the Power of Targeted Consumer Product Experiences
- Tone of Voice
Professional, Engaging, Informative
- Differentiation
Peekage stands out in the market by providing a comprehensive platform that combines product testing, consumer insights, and digital sampling, all while being user-friendly and requiring no data science expertise.
- Brand Positioning
Peekage identifies itself as a B2B insight technology platform that leverages consumer engagement to drive product innovation and market success.
- Founded
2020-01-01
- Founders
Milad Zabihi
Sina Roshan
Sina Roshan