- Service Name
Periscope
- Industry
Technology, social media, live streaming, video broadcasting
- Main Value Proposition
Explore the world through the eyes of somebody else.
- Description
Periscope is a live streaming service that allows users to broadcast and watch real-time video feeds. It enables individuals to explore the world through the eyes of others, fostering community engagement.
- Key Features
Real-time video broadcasting; Community engagement; Access to public broadcasts; Integration with Twitter
- Use Cases
Periscope is most valuable for live events, community engagement, and sharing experiences in real-time.
- Competitive advantages
Strong integration with Twitter; User-friendly interface for live streaming; Access to a diverse range of broadcasts
- Strengths
Periscope's strengths lie in its ability to connect users through live video, its established community, and its seamless integration with Twitter.
- Positioning
Periscope positions itself as a leading platform for live video streaming, emphasizing community and real-time interaction.
- Audience
The target users include content creators, social media enthusiasts, and individuals looking to share or experience live events.
- CTA
Join the conversation on Twitter.
- Tags
live streaming
video sharing
community engagement
real-time broadcasting
- Tagline
Watch LIVE
- Tone of Voice
Friendly, engaging, community-oriented
- Differentiation
Periscope uniquely combines live streaming with social media interaction, allowing users to engage with a global audience in real-time.
- Brand Positioning
Periscope's brand identity is centered around exploration and connection, leveraging its association with Twitter to enhance user engagement.
- Founded
2014-01-01
- Founders
Joseph Bernstein
Kayvon Beykpour