Permutive: Summary

Permutive

Advertising, Technology, AdTech, Audience Activation

Permutive provides a revolutionary platform that bridges the gap between publishers and advertisers, allowing for effective audience monetization and targeted advertising while maintaining user privacy.

Permutive is an audience activation platform designed for advertisers and publishers to effectively plan, build, and activate audience cohorts while ensuring data privacy. It enables seamless monetization of audience data and precise targeting for advertisers within a privacy-safe environment.

Comprehensive data collection and enrichment; Seamless activation across direct and programmatic channels; Robust insights, analytics, and predictions; Privacy-safe environment for data utilization

Publishers looking to monetize their audience data effectively; Advertisers aiming to extend the reach of their first-party data; Agencies seeking to maximize media spend through curated audience targeting

Ability to access and engage 100% of attributable audiences, including those in cookie-blocked environments; Integration with existing systems for seamless data collaboration; Real-time audience activation using patented Edge technology

Permutive's strengths lie in its innovative technology that enhances audience targeting, its commitment to privacy, and its ability to deliver actionable insights that drive revenue growth for both publishers and advertisers.

Permutive positions itself as a next-generation adtech solution that empowers publishers and advertisers to navigate the evolving digital advertising landscape with confidence and efficiency.

The primary target users include premium publishers, advertisers, and media agencies who seek to leverage audience data for enhanced advertising outcomes.

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• Audience Activation

• Data Monetization

• Privacy-Safe Advertising

• Programmatic Advertising

Unlock advertising revenue with the power of audience data.

Innovative, professional, trustworthy

Permutive uniquely combines the functionalities of a Data Management Platform (DMP), Customer Data Platform (CDP), data curation, and data clean room, offering a comprehensive solution that addresses the challenges of modern advertising.

Permutive's brand identity is centered around innovation, privacy, and effectiveness in audience engagement, establishing itself as a trusted partner in the advertising ecosystem.

2013-01-01

• Joe Root

• Tim Spratt