- Service Name
Persona.ly
- Industry
Advertising, Technology, Ad-Tech, Mobile Marketing
- Main Value Proposition
Persona.ly offers a transparent programmatic service that goes beyond traditional advertising channels, allowing marketers to scale campaigns effectively and maximize their advertising returns.
- Description
Persona.ly is a global ad-tech company that specializes in programmatic user acquisition and re-engagement solutions for mobile applications. Their platform utilizes machine learning to optimize advertising campaigns and maximize return on ad spend (ROAS).
- Key Features
Real-time processing of 4 million ad auctions per second; Analysis of over 60 parameters before each ad display; Global reach enabling campaign launches in most countries within hours; Integration of gamified rewards with insights from their DSP for user retention
- Use Cases
Primary scenarios include user acquisition for mobile applications, re-engagement of existing users, and leveraging rewarded platforms to enhance user loyalty.
- Competitive advantages
Superior ROAS compared to other advertising platforms; Commitment to continuous optimization and support; Ability to target audiences based on specific in-app actions
- Strengths
Key strengths include advanced machine learning capabilities, a transparent service model, and a strong focus on maximizing client returns through data-driven insights.
- Positioning
Persona.ly positions itself as a leading ad-tech solution provider that leverages advanced technology to optimize mobile marketing efforts.
- Audience
The target users include mobile app developers, marketers in the gaming industry, and e-commerce businesses looking to enhance their user acquisition strategies.
- CTA
Start working with us
- Tags
Programmatic Advertising
User Acquisition
Mobile Marketing
Machine Learning
- Tagline
Solutions for business growth based on machine learning
- Tone of Voice
Professional, innovative, supportive
- Differentiation
The service uniquely combines machine learning with a focus on user acquisition and re-engagement, providing tailored solutions that adapt to the nuances of various industries, from gaming to e-commerce.
- Brand Positioning
The brand identity emphasizes innovation, transparency, and a commitment to maximizing client success through data-driven marketing solutions.
- Founded
2013-07-01
- Founders
Ofir Pasternak