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Perry Ellis International: Summary

Perry Ellis International, Inc. is a prominent designer, distributor, and licensor of a diverse range of high-quality men's and women's apparel, accessories, and fragrances. The company offers a wide collection that includes dress and casual shirts, golf sportswear, and swimwear available through major retail channels.

Service Name

Perry Ellis International

Industry

Fashion, Apparel, Clothing, Accessories

Main Value Proposition

Perry Ellis International provides a comprehensive range of stylish and high-quality apparel and accessories for men and women, catering to various fashion needs.

Description

Perry Ellis International, Inc. is a prominent designer, distributor, and licensor of a diverse range of high-quality men's and women's apparel, accessories, and fragrances. The company offers a wide collection that includes dress and casual shirts, golf sportswear, and swimwear available through major retail channels.

Key Features

Diverse portfolio of nationally and internationally recognized brands; High-quality apparel for both men and women; Licensing of well-known trademarks for specialized apparel; Broad distribution through major retail channels

Use Cases

The service is most valuable for consumers looking for stylish and high-quality apparel for casual, formal, and sportswear occasions.

Competitive advantages

Strong brand recognition with a diverse portfolio; Ability to license popular brands like Nike and Callaway; Extensive distribution network across major retail levels

Strengths

Perry Ellis International's strengths include its extensive brand portfolio, high-quality product offerings, and strong market presence in both men's and women's fashion.

Positioning

Perry Ellis International positions itself as a leading designer and distributor in the fashion industry, focusing on quality and brand diversity.

Audience

The target users include fashion-conscious men and women, retailers seeking quality apparel, and consumers interested in licensed sportswear.

CTA

Explore our brands

Tags
  • Apparel

  • Fashion

  • Accessories

  • Brand Licensing

Tagline

Perry Ellis International | Home

Tone of Voice

Professional, stylish, inclusive

Differentiation

The company stands out in the market by owning a diverse portfolio of well-known brands and licensing prestigious trademarks, allowing it to offer a wide variety of fashionable products.

Brand Positioning

The brand identity reflects a commitment to high-quality fashion and a broad appeal through its diverse range of products and recognized brands.

Founded

1967-01-01

Founders
  • George Feldenkreis