- Service Name
Petfinder
- Industry
Animal Welfare, Pet Adoption, Online Services, Non-Profit
- Main Value Proposition
Petfinder offers a streamlined way for individuals to find and adopt pets, addressing the urgent need for pet adoption.
- Description
Petfinder is an online platform that connects potential pet adopters with a vast network of animal shelters and rescues. It provides a comprehensive database for users to find and adopt pets in need of homes.
- Key Features
Access to over 14,500 shelters and rescues; Search functionality for various types of pets; Resources for new pet adopters; Mobile app for convenient access
- Use Cases
Petfinder is most valuable for individuals looking to adopt pets, shelters seeking to promote their animals, and anyone interested in learning about pet care.
- Competitive advantages
Extensive database of adoptable pets from numerous shelters; User-friendly search tools for finding pets by type and location; Comprehensive resources and articles for pet care and adoption
- Strengths
Petfinder's main strengths include its vast network of shelters, user-friendly interface, and valuable resources for pet adopters.
- Positioning
Petfinder positions itself as a leading online resource for pet adoption, emphasizing the urgent need for homes for adoptable pets.
- Audience
The target users include potential pet adopters, animal shelters, and pet care enthusiasts.
- CTA
Browse pets from our network of over 14,500 shelters and rescues.
- Tags
Pet Adoption
Animal Shelters
Rescue Pets
Pet Care
- Tagline
Find your new best friend
- Tone of Voice
Compassionate, informative, supportive
- Differentiation
Petfinder stands out by providing a large network of shelters and rescues, making it easier for users to find pets in their local area.
- Brand Positioning
Petfinder's brand identity is centered around compassion for animals and facilitating pet adoption, establishing itself as a trusted resource in the pet adoption community.
- Founded
1996-01-01
- Founders
Betsy Banks Saul
Jared Saul