Phlur: Summary

Phlur

Beauty, Fragrance, Personal Care, Fine Fragrance

Phlur provides high-quality, modern fragrances that evoke personal memories and feelings, catering to diverse preferences and occasions.

Phlur is a modern fine fragrance brand that offers a range of thoughtfully crafted perfumes and body care products. The brand focuses on mindfully formulated and responsibly sourced fragrances created by world-class perfumers.

Mindfully formulated fragrances; Responsibly sourced ingredients; Wide range of products including perfumes, body mists, and body care; Discovery set for sampling best-selling fragrances

Phlur fragrances are ideal for personal use, gifting, and special occasions, providing options for everyday wear or memorable events.

Unique sampling process allowing customers to try before they buy; High-quality formulations crafted by world-class perfumers; Strong emphasis on sustainability and responsible sourcing

Phlur's strengths lie in its innovative approach to fragrance development, commitment to sustainability, and a diverse product range that caters to various customer preferences.

Phlur positions itself as a modern fine fragrance brand that prioritizes quality, sustainability, and emotional connection through scent.

The target audience includes fragrance enthusiasts, environmentally conscious consumers, and individuals seeking unique and modern scent experiences.

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• Fragrance

• Sustainability

• Perfume

• Body Care

Modern fragrances inspired by memories and feelings — those intimately personal and universally shared.

Sophisticated, inviting, modern

Phlur stands out in the market by combining modern fragrance development with a focus on sustainability and responsible sourcing, appealing to conscious consumers.

Phlur's brand identity is centered around modernity, mindfulness, and emotional resonance, appealing to a demographic that values both aesthetics and ethics.

2015-01-01

• Cynthia Korman

• Eric Korman