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Picap: Summary

Picap is a ride-hailing service that allows users to rent motorcycles and cars for quick and efficient transportation. It offers a convenient app-based platform for users to book rides and save time on their journeys.

Service Name

Picap

Industry

Transportation, ride-hailing, motorcycle rentals, car rentals

Main Value Proposition

Picap provides fast, safe, and efficient transportation options that save users time and enhance their travel experience.

Description

Picap is a ride-hailing service that allows users to rent motorcycles and cars for quick and efficient transportation. It offers a convenient app-based platform for users to book rides and save time on their journeys.

Key Features

Motorcycle rentals with a pilot for stress-free travel; VIP motorcycle option for a premium experience; Car rentals for group travel; Corporate mobility solutions for employees

Use Cases

Picap is most valuable for quick urban commutes, group travel, corporate transportation needs, and individuals looking for a reliable ride-hailing service.

Competitive advantages

Saves users up to 60% of travel time compared to traditional transport; Wide coverage across multiple Latin American countries; User-friendly app that simplifies the booking process

Strengths

Picap's main strengths include its focus on time efficiency, a diverse range of transportation options, and a strong presence in Latin America.

Positioning

Picap positions itself as a modern and efficient alternative to traditional transportation methods, focusing on speed and convenience.

Audience

The target users include urban commuters, corporate clients, and individuals seeking efficient transportation solutions in Latin America.

CTA

Download the App

Tags
  • ride-hailing

  • motorcycle rental

  • car rental

  • corporate transportation

Tagline

Get on our App and let your brand be seen by over 2 MILLION PEOPLE a month.

Tone of Voice

Casual, energetic, friendly

Differentiation

Picap stands out in the market by offering a unique combination of motorcycle and car rentals, catering to both individual and corporate needs, while emphasizing speed and safety.

Brand Positioning

Picap's brand identity is centered around being a fast, reliable, and user-friendly transportation service that resonates with the needs of urban dwellers.

Founded

2018-05-01

Founders
  • Daniel Rodriguez Mendez

  • Hector Neira Duque