- Service Name
Picnic
- Industry
Retail, grocery, online supermarket, home delivery
- Main Value Proposition
Picnic provides a convenient and cost-effective grocery shopping experience with free delivery and fresh products directly from farmers.
- Description
Picnic is an online supermarket that delivers groceries directly to your home. It offers a wide range of products at competitive prices with free delivery.
- Key Features
Always low prices; Free delivery; Super fresh products; Weekly new recipes
- Use Cases
Picnic is most valuable for busy families looking for convenient grocery shopping, individuals wanting fresh produce delivered, and anyone seeking to save time and money on their grocery bills.
- Competitive advantages
No expensive stores, leading to lower prices; 100% electric delivery service; Direct sourcing from farmers ensuring freshness
- Strengths
Picnic's strengths include its competitive pricing, commitment to freshness, and user-friendly app that simplifies the grocery shopping process.
- Positioning
Picnic positions itself as a modern, eco-friendly alternative to traditional supermarkets, focusing on convenience and sustainability.
- Audience
The target users include busy families, health-conscious individuals, and tech-savvy consumers who prefer online shopping.
- CTA
Download the app
- Tags
grocery delivery
online supermarket
fresh produce
affordable prices
- Tagline
Supermarket on wheels
- Tone of Voice
Friendly, approachable, convenient
- Differentiation
Picnic operates without physical stores, allowing for lower prices and direct delivery from farms to customers.
- Brand Positioning
Picnic's brand identity emphasizes affordability, freshness, and a commitment to customer satisfaction without the need for physical stores.
- Founded
2015-10-01
- Founders
Bas Verheijen
Daniel Gebler
Frederik Nieuwenhuys
Joris Beckers
Michiel Muller