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Pivot: Summary

Pivot is a leading digital health company on a mission to use mobile technology, behavioral science, and clinical expertise to engage and empower millions of people to quit all forms of tobacco.

Service Name

Pivot

Industry

Healthcare

Main Value Proposition

Build Better Habits

Description

Pivot is a leading digital health company on a mission to use mobile technology, behavioral science, and clinical expertise to engage and empower millions of people to quit all forms of tobacco.

Key Features

Tobacco Cessation, Mental Well-being, Mindful Drinking

Use Cases

Pivot provides digital cessation programs for cigarettes, cigars, and all smokeless tobacco products. They also offer behavioral change solutions to tackle burnout, anxiety, and stress, as well as a program to support individuals in cultivating a healthier relationship with alcohol.

Competitive advantages

Pivot's competitive advantages include their comprehensive digital solutions built on science, technology, and compassion, as well as their proven success in helping individuals quit tobacco.

Pricing

N/A

Strengths

Pivot's strengths lie in their evidence-based approach, clinical expertise, and the support they provide to individuals throughout their quitting journey.

Positioning

Pivot positions itself as a leading digital health company that combines science, technology, and compassion to improve health one human at a time.

Audience

Pivot's broad audience includes employers, health plans, consultants and brokers, and individuals looking to quit tobacco and improve their well-being.

CTA

Pivot offers a variety of call-to-actions, including requesting a demo, learning more about their solutions, and contacting sales.

Social Proof

Pivot provides social proof through real-world success stories from individuals who have successfully quit tobacco with their support.

Tone of Voice

Pivot's tone of voice is compassionate, supportive, and empowering.

Trust Factors

Pivot's trust factors include their clinical studies, peer-reviewed publications, and proven models, as well as their partnerships with reputable organizations.

Differentiation

Pivot differentiates itself from competitors through its comprehensive digital solutions, evidence-based approach, and proven success in helping individuals quit tobacco.

Brand Positioning

Pivot positions itself as a company driven to help people break hard-to-change habits, particularly nicotine and tobacco use.