- Service Name
Piwik PRO Analytics Suite
- Industry
Analytics, Marketing Technology, Data Privacy, Web Analytics
- Main Value Proposition
Piwik PRO offers a single platform that integrates various data sources, allowing marketers to make informed decisions and optimize their campaigns while maintaining user privacy.
- Description
Piwik PRO is an analytics and data activation platform that unifies marketing insights and provides a comprehensive view of performance. It enables users to take actionable steps to enhance their marketing results while ensuring data privacy and security.
- Key Features
Unifies data from multiple sources for a comprehensive view; Offers a Customer Data Platform for personalized experiences; Ensures compliance with global privacy regulations; Provides unsampled and raw data for accurate analytics
- Use Cases
Tracking and analyzing web and mobile app performance; Optimizing marketing campaigns through data-driven insights; Ensuring compliance with privacy regulations while collecting user data; Enhancing customer engagement through personalized marketing strategies
- Competitive advantages
Privacy-compliant analytics that adhere to regulations like GDPR and CCPA; Integrated tools such as Tag Manager and Consent Manager for streamlined data management; User-friendly interface that resembles familiar platforms like Google Analytics, easing the transition for new users
- Strengths
Piwik PRO's strengths include its focus on user privacy, comprehensive data integration capabilities, and a robust suite of analytics tools that cater to various marketing needs.
- Positioning
Piwik PRO positions itself as a privacy-focused alternative to traditional analytics platforms, emphasizing data control and compliance with privacy laws.
- Audience
The primary target users include digital marketers, product teams, and organizations that prioritize data privacy and compliance, particularly those transitioning from Google Analytics.
- CTA
Get a custom demo, Use the free Core plan
- Tags
Data Privacy
Analytics
Customer Data Platform
Marketing Optimization
- Tagline
Reliable data that lets you maximize the impact of your marketing investment
- Tone of Voice
Professional, informative, supportive
- Differentiation
Piwik PRO stands out in the market by providing complete data control without data cardinality or thresholding, ensuring that users have access to all their data for better decision-making.
- Brand Positioning
Piwik PRO identifies itself as a reliable partner for organizations seeking to enhance their marketing performance while safeguarding user data and privacy.
- Founded
2013-09-01
- Founders
Maciej Zawadzinski
Matthieu Aubry
Piotr Korzeniowski