- Service Name
Placed
- Industry
Advertising, Marketing, Location Intelligence, Mobile Advertising
- Main Value Proposition
Placed offers comprehensive insights into consumer behavior by leveraging location data to enhance advertising strategies.
- Description
Placed is a location-driven insights and mobile ad intelligence platform that provides reports on consumers’ offline behaviors. It specializes in measuring billions of locations across the world's largest opt-in mobile networks.
- Key Features
Location-driven insights; Ad intelligence; Reports on offline behaviors; Integration with Foursquare
- Use Cases
Primary scenarios where Placed is most valuable include measuring the effectiveness of advertising campaigns, understanding consumer foot traffic patterns, and optimizing marketing strategies based on location data.
- Competitive advantages
Leader in location-driven insights; Access to billions of location data points; Strong integration with Foursquare's capabilities
- Strengths
Placed's main strengths include its extensive database of location data, its expertise in mobile ad intelligence, and its ability to provide actionable insights for businesses.
- Positioning
Placed positions itself as a leader in location intelligence and ad attribution, focusing on providing actionable insights for businesses.
- Audience
The target users include marketers, advertisers, and businesses looking to enhance their advertising strategies through location insights.
- CTA
Learn more now
- Tags
Location Intelligence
Ad Attribution
Consumer Insights
Mobile Advertising
- Tagline
Placed is now part of Foursquare
- Tone of Voice
Professional, informative, authoritative
- Differentiation
Placed stands out in the market by combining location intelligence with ad attribution, providing unique insights that help businesses understand the impact of their advertising on offline consumer behavior.
- Brand Positioning
Placed's brand identity is centered around being a trusted source of location-driven insights, now enhanced by its integration with Foursquare.
- Founded
2011-01-19
- Founders
David Shim