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Placed: Summary

Placed is a location-driven insights and mobile ad intelligence platform that provides reports on consumers’ offline behaviors. It specializes in measuring billions of locations across the world's largest opt-in mobile networks.

Service Name

Placed

Industry

Advertising, Marketing, Location Intelligence, Mobile Advertising

Main Value Proposition

Placed offers comprehensive insights into consumer behavior by leveraging location data to enhance advertising strategies.

Description

Placed is a location-driven insights and mobile ad intelligence platform that provides reports on consumers’ offline behaviors. It specializes in measuring billions of locations across the world's largest opt-in mobile networks.

Key Features

Location-driven insights; Ad intelligence; Reports on offline behaviors; Integration with Foursquare

Use Cases

Primary scenarios where Placed is most valuable include measuring the effectiveness of advertising campaigns, understanding consumer foot traffic patterns, and optimizing marketing strategies based on location data.

Competitive advantages

Leader in location-driven insights; Access to billions of location data points; Strong integration with Foursquare's capabilities

Strengths

Placed's main strengths include its extensive database of location data, its expertise in mobile ad intelligence, and its ability to provide actionable insights for businesses.

Positioning

Placed positions itself as a leader in location intelligence and ad attribution, focusing on providing actionable insights for businesses.

Audience

The target users include marketers, advertisers, and businesses looking to enhance their advertising strategies through location insights.

CTA

Learn more now

Tags
  • Location Intelligence

  • Ad Attribution

  • Consumer Insights

  • Mobile Advertising

Tagline

Placed is now part of Foursquare

Tone of Voice

Professional, informative, authoritative

Differentiation

Placed stands out in the market by combining location intelligence with ad attribution, providing unique insights that help businesses understand the impact of their advertising on offline consumer behavior.

Brand Positioning

Placed's brand identity is centered around being a trusted source of location-driven insights, now enhanced by its integration with Foursquare.

Founded

2011-01-19

Founders
  • David Shim