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Plain English Campaign: Summary

Plain English Campaign is an independent organization dedicated to promoting clear communication by opposing jargon and misleading public information. They offer various services including editing, training, and accreditation to help organizations communicate effectively.

Service Name

Plain English Campaign

Industry

Non-profit, communication, language services, editing and training

Main Value Proposition

The primary value offered is the promotion of clear communication through plain English, helping organizations to effectively convey their messages without confusion.

Description

Plain English Campaign is an independent organization dedicated to promoting clear communication by opposing jargon and misleading public information. They offer various services including editing, training, and accreditation to help organizations communicate effectively.

Key Features

Editing and proofreading services; Training in plain English principles; Accreditation services like Crystal Mark; Corporate membership options

Use Cases

Primary scenarios include organizations seeking to improve their written communication, individuals needing training in plain English, and businesses looking for accreditation to enhance their credibility.

Competitive advantages

Established reputation with over 40 years of experience; Recognition through various awards and accolades; Comprehensive services including editing, training, and accreditation

Strengths

The campaign's strengths lie in its extensive experience, recognized authority in plain English, and a diverse range of services tailored to improve communication.

Positioning

Plain English Campaign positions itself as a leader in promoting clear communication, advocating for the use of plain English in public discourse.

Audience

The target users include businesses, educational institutions, government agencies, and individuals who require clear communication in their documents.

Brand Positioning

The brand identity is centered around clarity, accessibility, and authority in communication, aiming to eliminate confusion caused by complex language.

CTA

Become a Plain English Campaign corporate member – save money and carry our logo on your documents.

Differentiation

Plain English Campaign is unique in its long-standing commitment to fighting against jargon and gobbledygook, with over 40 years of experience and a recognized authority in the field.

Tagline

We are world leaders in clear communication, with more than 40 years’ experience.

Tags
  • plain English

  • editing services

  • training courses

  • accreditation

Tone of Voice

Authoritative, supportive, educational

Founded

1979-01-01