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Postable: Summary

Postable is a service that allows users to create and send personalized greeting cards and invitations. It handles the printing, addressing, and mailing of cards, making the process simple and efficient.

Service Name

Postable

Industry

E-commerce, category: Greeting Cards, sub-category: Personalized Stationery, sub-sub-category: Automated Card Sending

Main Value Proposition

Postable saves users time and effort by managing the entire card-sending process, from design to delivery.

Description

Postable is a service that allows users to create and send personalized greeting cards and invitations. It handles the printing, addressing, and mailing of cards, making the process simple and efficient.

Key Features

Unique card designs from top stationery designers; Automated mailing service that addresses and sends cards; 100% recycled paper and eco-friendly options; Transparent pricing with no hidden fees

Use Cases

Postable is most valuable for sending thank you cards, holiday greetings, invitations for events, and personalized messages for special occasions.

Competitive advantages

No hidden charges for services like addressing and mailing; Exclusive designs not available from traditional retailers; Time-saving automation that eliminates the hassle of manual card sending

Strengths

Postable's strengths include its user-friendly platform, high-quality card designs, and commitment to sustainability, making it an appealing choice for customers looking for convenience and style.

Positioning

Postable positions itself as a modern, eco-friendly alternative to traditional card sending, appealing to consumers who appreciate design and efficiency.

Audience

The target users include busy professionals, families looking to send cards for various occasions, and anyone who values convenience in sending personalized greetings.

CTA

Browse cards

Tags
  • Greeting Cards

  • Personalized Stationery

  • Automated Mailing

  • Eco-Friendly

Tagline

Really nice cards, mailed for you.

Tone of Voice

Friendly, casual, approachable

Differentiation

Postable stands out by offering a unique combination of custom card designs, automated mailing services, and a focus on sustainability with recycled materials.

Brand Positioning

Postable's brand identity is centered around creativity, convenience, and sustainability, aiming to provide a delightful card-sending experience.

Founded

2011-01-01

Founders
  • Jesse Blockton

  • Scott Potash