- Service Name
Pragulic
- Industry
Social enterprise, tourism, social impact, experiential learning
- Main Value Proposition
Experience the authentic side of Prague while supporting homeless individuals in their journey towards a better life.
- Description
Pragulic is a social enterprise that offers guided tours of Prague through the eyes of homeless individuals, providing a unique perspective on the city. By participating in these tours, customers not only gain insight into the lives of homeless people but also contribute to their empowerment and reintegration into society.
- Key Features
Guided tours led by individuals with lived experience of homelessness; Unique insights into lesser-known areas of Prague; Support for homeless individuals through employment and training; Sustainable social enterprise model without reliance on grants
- Use Cases
Ideal for tourists seeking authentic experiences, educational institutions looking for impactful field trips, and individuals wanting to support social causes through their leisure activities.
- Competitive advantages
Direct employment and training for homeless individuals; Authentic experiences that challenge stereotypes about homelessness; Sustainable business model that does not rely on external funding
- Strengths
Pragulic effectively bridges the gap between tourism and social responsibility, providing meaningful experiences that educate and empower both tourists and guides.
- Positioning
Pragulic positions itself as a leader in socially responsible tourism, offering unique experiences that foster understanding and empathy towards homeless individuals.
- Audience
Target users include socially conscious tourists, educational groups, and individuals interested in social issues, particularly those related to homelessness.
- CTA
Book a tour in the streets
- Tags
social enterprise
homelessness
guided tours
Prague
- Tagline
Experience Prague through the eyes of homeless people.
- Tone of Voice
Empathetic, informative, engaging
- Differentiation
Pragulic uniquely combines tourism with social impact, allowing participants to engage with the realities of homelessness while directly contributing to the lives of their guides.
- Brand Positioning
Pragulic is identified as a socially innovative brand that challenges societal norms and promotes inclusivity through its tours.
- Founded
2012-01-01
- Founders
Tereza Jurečková