- Service Name
Primis
- Industry
Technology, Media, Digital Advertising, Video Content
- Main Value Proposition
Primis helps publishers increase their revenue by keeping users engaged with video content that they love, thereby enhancing the overall user experience.
- Description
Primis is a global Video Discovery platform that enhances revenue for publishers by facilitating the discovery of high-quality video content for users. It optimizes user engagement to ensure that viewers stay longer on websites, ultimately leading to increased monetization opportunities.
- Key Features
Engagement-based video recommendations; Automatic skipping of non-interactive content; Creation of 6.8 billion pre-roll opportunities monthly; Optimization of user engagement metrics
- Use Cases
Primis is most valuable for publishers looking to enhance user engagement, advertisers aiming to increase ad visibility, and content creators seeking to reach a broader audience through effective video placement.
- Competitive advantages
High engagement optimization leading to better user retention; Significant volume of monetized pre-roll opportunities; Tailored video recommendations that enhance user satisfaction
- Strengths
Primis excels in providing a user-centric video discovery experience that not only keeps users on the page longer but also maximizes revenue potential for publishers.
- Positioning
Primis positions itself as a leading Video Discovery platform that prioritizes user engagement to drive revenue for publishers.
- Audience
The target users include publishers, advertisers, content creators, and brands looking to monetize their video content effectively.
- CTA
Contact us
- Tags
Video Discovery
User Engagement
Monetization
Content Recommendations
- Tagline
DO VIDEO BETTER
- Tone of Voice
Innovative, Engaging, Professional
- Differentiation
Primis uniquely focuses on engagement metrics to recommend video content, ensuring that users are presented with videos that interest them, which is not commonly prioritized by other video platforms.
- Brand Positioning
Primis identifies itself as a forward-thinking technology provider in the video content space, focusing on maximizing revenue through innovative engagement strategies.
- Founded
2007-04-01
- Founders
Eyal Betzalel
Oren Berdichevsky
Rotem Shaul