- Service Name
Pro Referral
- Industry
Home Improvement, Service Marketplace, Contractor Services, Home Services
- Main Value Proposition
Pro Referral offers a hassle-free way to find and hire local home improvement professionals without any referral fees.
- Description
Pro Referral connects homeowners with vetted local professionals for various home improvement projects. The service facilitates the hiring process by matching users with qualified contractors based on their specific needs.
- Key Features
Free matching service for local pros; Access to reviews and background information on pros; Ability to request project estimates; Support center available for assistance
- Use Cases
Pro Referral is most valuable for homeowners looking to undertake home improvement projects such as plumbing, electrical work, painting, and landscaping.
- Competitive advantages
No fees for referrals, making it cost-effective for users; Comprehensive vetting process for local pros, ensuring quality; Strong brand association with The Home Depot, enhancing credibility
- Strengths
The service's strengths include a user-friendly matching process, extensive support for users, and a wide range of home improvement services available.
- Positioning
Pro Referral positions itself as a convenient and trustworthy platform for connecting homeowners with local professionals.
- Audience
The target users include homeowners seeking home improvement services, landlords needing repairs, and individuals looking for reliable contractors.
- CTA
Hire a Pro
- Tags
Home Improvement
Local Contractors
Service Matching
Home Services
- Tagline
Find vetted, local pros for all your home improvement projects.
- Tone of Voice
Helpful, professional, approachable
- Differentiation
Pro Referral is unique in its free matching service and the backing of The Home Depot, providing a trusted platform for homeowners to find reliable contractors.
- Brand Positioning
The brand identity is centered around quality and reliability, leveraging The Home Depot's reputation to instill trust in users.
- Founded
1995-11-01
- Founders
Aaron Lee
Ethan Anderson
Yaron Binur