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Qunar: Summary

Qunar is an online travel service that provides users with the ability to search and book flights, hotels, and vacation packages. It aggregates information from various travel booking websites to help users find the best deals on travel-related services.

Service Name

Qunar

Industry

Travel, Online Travel Agency, Flight Booking, Hotel Booking

Main Value Proposition

Qunar offers a one-stop platform for users to find and book the most affordable travel options, including flights and accommodations.

Description

Qunar is an online travel service that provides users with the ability to search and book flights, hotels, and vacation packages. It aggregates information from various travel booking websites to help users find the best deals on travel-related services.

Key Features

Real-time flight price comparison; Discounted flight options; Comprehensive hotel booking; Vacation package deals

Use Cases

Qunar is most valuable for users looking to book flights for business or leisure travel, find affordable hotel accommodations, and plan vacation packages.

Competitive advantages

Extensive database of flight and hotel options; User-friendly interface for easy navigation; Strong focus on discounted travel deals

Strengths

Qunar's main strengths include its comprehensive search capabilities, competitive pricing, and a user-friendly platform that simplifies the travel booking process.

Positioning

Qunar positions itself as a leading online travel service provider that prioritizes affordability and convenience for its users.

Audience

The target users include budget-conscious travelers, business professionals seeking efficient travel solutions, and families planning vacations.

CTA

Search for flights and book now

Tags
  • Flight booking

  • Hotel reservations

  • Travel deals

  • Vacation planning

Tagline

Flight search and booking, hotel booking, group travel, vacation search, ticket booking - Qunar.com

Tone of Voice

Informative, approachable, user-friendly

Differentiation

Qunar stands out in the market by providing a wide range of discounted flight options and real-time price comparisons from multiple travel booking sites.

Brand Positioning

Qunar's brand identity is centered around being a reliable and comprehensive travel booking platform that offers significant savings on travel expenses.

Founded

2005-05-01

Founders
  • Chenchao Zhuang

  • Douglas Khoo

  • Fritz Demopoulos