- Service Name
Quartz
- Industry
Media, News, Online Journalism, Business News
- Main Value Proposition
Quartz offers timely and relevant news and analysis that helps users navigate the complexities of the global economy.
- Description
Quartz is a digital news platform that provides insights and analysis on the new global economy, focusing on business, finance, technology, and lifestyle. It caters to individuals who are enthusiastic about change and innovation in these sectors.
- Key Features
In-depth coverage of business and finance news; Insights on technology and innovation; Focus on lifestyle and leadership topics; Daily briefings delivered to subscribers
- Use Cases
Quartz is most valuable for professionals seeking to stay informed about economic trends, business leaders looking for insights on market changes, and individuals interested in the impact of technology on society.
- Competitive advantages
Digitally native platform designed for modern readers; Engaging and concise content that caters to busy professionals; Focus on global economic trends and their implications
- Strengths
Quartz's strengths lie in its ability to deliver insightful analysis, its modern digital format, and its focus on the intersection of business and lifestyle.
- Positioning
Quartz positions itself as a leading source of information for those navigating the new global economy, emphasizing its modern and innovative approach to news.
- Audience
The target audience includes business professionals, entrepreneurs, and individuals interested in economics and technology.
- CTA
Sign up for the Daily Brief
- Tags
Global Economy
Business News
Technology
Lifestyle
- Tagline
A guide to the new global economy for people who are excited by change.
- Tone of Voice
Informative, engaging, modern
- Differentiation
Quartz stands out by providing a unique blend of business news and lifestyle content, appealing to a modern audience that values both professional and personal insights.
- Brand Positioning
Quartz identifies itself as a forward-thinking media outlet that embraces change and provides valuable insights for its audience.
- Founded
2012-09-24
- Founders
Kevin Delaney
Michael Donohoe