- Service Name
Rails to Trails Conservancy
- Industry
Non-profit, Advocacy, Outdoor Recreation, Trail Development
- Main Value Proposition
Rails to Trails Conservancy offers a platform for individuals and communities to connect with trails, promoting health, recreation, and community engagement through outdoor activities.
- Description
Rails to Trails Conservancy is dedicated to creating a nationwide network of trails from former rail lines, promoting safe outdoor activities. The organization advocates for public spaces that encourage walking, biking, and active lifestyles.
- Key Features
Nationwide trail-finder app (TrailLink); Advocacy for public funding for trails; Support for trail builders and community initiatives; Comprehensive resources for trail planning and development
- Use Cases
The service is most valuable for outdoor enthusiasts looking for safe trails, communities seeking to enhance local infrastructure, and advocates aiming to promote active transportation.
- Competitive advantages
Established national voice for the rail-trail movement since 1986; Extensive experience in advocating for trail funding and infrastructure; Strong community engagement and support through various initiatives
- Strengths
Rails to Trails Conservancy has a proven track record of creating and supporting thousands of miles of trails, fostering community connections, and advocating for active transportation.
- Positioning
Rails to Trails Conservancy positions itself as the leading advocacy organization for trails, walking, and bicycling, emphasizing the importance of trails for healthy communities.
- Audience
The target users include outdoor enthusiasts, community planners, and advocates for active transportation, as well as families looking for safe recreational spaces.
- Brand Positioning
The brand identity reflects a commitment to environmental sustainability, community health, and the joy of outdoor activities, aiming to connect people through trails.
- CTA
Donate
- Differentiation
The organization uniquely focuses on transforming former rail lines into multiuse trails, creating a vast network that connects communities across the nation.
- Tagline
Building A Nation Connected By Trails
- Tags
Trails
Outdoor Activities
Community Engagement
Active Transportation
- Tone of Voice
Inspirational, community-focused, passionate
- Founded
1986-01-01
- Founders
Ed Norton