- Service Name
Rakuten
- Industry
E-commerce, cashback services, online shopping, savings
- Main Value Proposition
Rakuten offers users a simple way to earn cashback on their online purchases, enhancing their shopping experience by providing savings.
- Description
Rakuten is an online cashback service that allows users to earn money back on their purchases from over 700 partner stores. By shopping through Rakuten, users receive a percentage of their spending as cashback, which can be transferred to their bank accounts.
- Key Features
Cashback on purchases from over 700 stores; Easy registration and account linking; Email notifications for cashback earned; Browser extension for easy cashback activation
- Use Cases
Rakuten is most valuable for online shoppers looking to save money on everyday purchases, travelers seeking discounts on flights, and anyone interested in maximizing their savings through cashback offers.
- Competitive advantages
Access to cashback from over 700 partner stores; User-friendly platform with easy account management; Email notifications to keep users informed about their cashback status
- Strengths
The main strengths of Rakuten include its extensive network of partner stores, the straightforward cashback process, and the ability to link bank accounts for easy transfers.
- Positioning
Rakuten positions itself as a leading cashback service that enhances the online shopping experience by providing financial rewards for purchases.
- Audience
The target users include online shoppers, bargain hunters, and frequent travelers who want to save money on their purchases and enjoy cashback rewards.
- CTA
Register for free
- Tags
cashback
online shopping
savings
discounts
- Tagline
Receive cashback when shopping at over 600 stores
- Tone of Voice
Informative, friendly, encouraging
- Differentiation
Rakuten stands out in the market by providing a wide range of cashback options across numerous popular retailers, along with a user-friendly interface and a browser extension for seamless shopping.
- Brand Positioning
Rakuten's brand identity is centered around savings and convenience, appealing to cost-conscious consumers who value cashback and discounts.
- Founded
2013-01-01
- Founders
Mickey Mikitani